Jane Lavender-Baker

“I am a passionate believer that an organisation’s people are at the core of improving customer experience, reputation and commercial outcomes. My focus is to bring diverse groups and views together and use my experience to build a high performing team that makes ARTC an industry leader in the Australian transport and logistics sector.”

Jane Lavender-Baker is Group Executive Corporate Affairs & People, with responsibility for:

  • Brand management
  • Stakeholder, media and community relations
  • Internal communications

For the past 15 years she has built a career on working with companies on the brink of major change and reform.

From shaping responses to major incidents or crisis to leveraging the strength of brand to drive cultural transformation, Jane is a builder of high performing Corporate Affairs teams that deliver on company performance targets.

She established the Corporate Affairs function at ARTC in 2012 and in the years since has transformed the company’s brand strategy, visual identity and employee values playing a pivotal role in the company’s move from passive infrastructure owner to champion for freight on rail.

Jane also program manages the company Transformation Program – a three year program to increase customer satisfaction, productivity, employee engagement and reputation.

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