ARTC announces new hires, launches ad campaign

Media Release

    • Company pursuing new freight rail business
    • New business development team established – first time for company
    • Nationwide advertising campaign promoting freight rail launches today

    The Australian Rail Track Corporation (ARTC) is now fully resourced and ready to aggressively attract more market share to freight rail, CEO John Fullerton said today as he announced a number of new hires to the company.

    The staff have been appointed to newly created business development areas of ARTC’s two business units – the Interstate division and the Hunter Valley division. Complementing these hires is the launch of an assertive, nation-wide marketing campaign also starting today.

    “Our focus is clear – we are determined to attract more freight to rail, which is not only positive for the rail industry, but the national supply chain and the country as a whole,” Mr Fullerton said.

    “Building our capability to attract new business is a key component of our new direction as a company and it is great to be able to announce the high calibre of new hires we have brought into ARTC.”

    ARTC welcomes Ross Powell, as Business Development Manager – Interstate and Joe Fealy, Business Development Manager – Riverina in ARTC’s Interstate division. They will report to Richard Galbraith, another recent addition, as General Manager Commercial and Customer Service – Interstate.

    In the Hunter Valley division, Michael Clancy has been appointed Business Development Manager, Hunter Valley who will be focused on attracting more non-coal, regional and import/export freight from road on to rail.

    They join new roles in the commercial, customer service, logistics and operations space in both the Hunter Valley and Interstate business units that will help ARTC deliver a 360 degree customer service model to our customers.

    “These appointments will continue to drive the transformation of our company as well as commercial results by increasing the volume of freight on our network across Australia,” Mr Fullerton said.

    Meanwhile ARTC today also launched a nationwide advertising campaign to get Australian businesses to consider freight rail in a new light, Mr Fullerton said.

    “The campaign responds to a critical issue in the national supply chain, which is the imbalance between road and rail moving goods around the country,” Mr Fullerton said.

    “There is a significant volume of freight being transported between our major capitals, ports and regions by road, that is suited to rail, and freight owners, businesses and communities are missing out.

    “The ‘See rail in a new light’ advertising campaign asks freight owners to re-think any pre-existing perceptions and incorporate rail into their supply chain to reduce costs, gain a natural mass management advantage and benefit from rail’s natural safety and environmental benefits.

    “We can no longer be polite about the fact our country must move more freight by rail,” said Mr Fullerton.

    ENDS

    Media Contact: Bas Bolyn, ARTC, 0477 340 658

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