The Australian Rail Track Corporation (ARTC) can lay claim to having one of the bestinternal education videos in the country after winning a prestigious Certificate of CreativeExcellence for „Internal Training? at the US International Film and Video Festival.
The most recent award comes only a few months after the video won Best Education andTraining film at the Australian Video Producers Association Awards.
The video demonstrates some of ARTC’s core roles, works and practices using a recentmajor concrete re-sleepering project as the case study. It takes viewers throughout thestages of the project from strategic planning to implementation to give an in-depth look atwhat it takes to effectively upgrade the network.
“ARTC is committed to continue exploring innovative and new ways to improving the way wedo things to help ensure the Hunter Valley coal rail network is at its safest, most efficient andproductive,” ARTC?s Executive General Manager – Hunter Valley, Alec Mackenzie said.
“Our customers expect us to take the best possible approach to maintaining and operatingthe coal rail network which supports the world?s largest export coal port – and it?s great thatinitiatives like this video have been recognised on the world stage.”
Mr Mackenzie said keeping staff engaged using relevant, real-world and ARTC specificexamples was important.
ARTC engaged Newcastle-based video production company Good Eye Deer to produce thetraining video.
“ARTC gave us the creative freedom to take this training film to a world class standard. Forthe concrete re-sleepering video we used cinematic techniques, in both photography andstory structure, to create a film that revealed information in an engaging way,” said GavinBanks, Creative Director, Good Eye Deer.
“At Good Eye Deer we believe that the key to engaging an audience is to emotionally involvethem; this is why we focus heavily on story and people in all of our films and it was great tohave that opportunity with ARTC,” Olivia Olley, Producer, Good Eye Deer said.
Watch the Teaser Video: https://vimeo.com/76111349